Venus represents the feminine spirit. She is well known as the Goddess of Love and beauty. She represents the pleasure of the senses and the comforts of the body. She is sexuality and sexual attraction and serves to make the person attractive to the opposite sex. She is beauty, style, and elegance—the refinement of wealth and not just crude accumulation. Her concern is not just with quantity, but with quality and good taste. The power of Mantras & Shlokas has been acknowledged since time immemorial. A Mantra can consist of a powerful word or a combination of words and can be used for self-realization, for freedom from worries, to fulfill one's desires, to ward off the effects of malefic planets, to bring you success, peace, and contentment—the range is truly vast. You can choose for yourself.

Venus Mantras for Chanting

The following is the special name (nama) mantra for Venus, preceded by its Shakti or power mantra. It can be used to connect with the planetary deity and to energize all the higher powers of Venus.

"Om Klim Shum Shukraya Namah"
  The word 'Klim' in the above mantra denotes Kama Shakti, the power of love, delight, contentment, and fulfillment. (The word 'Klim' should be pronounced as 'Kleem'.)

The following mantras are also considered very good for the planet Venus. You may opt to recite one of the following mantras if you find it comparatively easy to remember.

   
• "Om draam dreem draum sah shukraya namah"
   
• "Om shum shukraaye namah"
 

The mantras are chanted on japa beads of 108 beads per string. They are similar to rosaries.

Recitation Rules and Practices

   
• Venus's mantra may be recited 16,000 times and puja performed with white sandal wood and white flowers.
   
• Begin recitation on a Friday during the bright half of the Moon.
   
• The presence of 'Sri yantra' and/or 'Laxmi yantra' at the place of recitation may help you in achieving the desired results faster.
 

Gayatri Mantra for Venus

"Om Rajadabaaya vidmahe, brigusuthaya dhimahi, tanno sukrah prachodayat"

This Gayatri mantra consists of three parts. The first is the chants to Venus. The second is the mantra proper. The third is a summary of the mantra's energies.

The Gayatri mantra is chanted at sunrise, noon, and sunset. At dawn, it is called Gayatri, the youthful form of the Goddess, consort of Lord Brahma, the creator. It is called Savitri, the mature form, at noon, the consort of Lord Shiva. It is called Sarasvati, the elderly form, at sunset, the consort of Lord Vishnu.

Puranic Mantra for Propitiating Venus

You may also opt to chant the following puranic mantra for propitiating Venus (16,000 times):

Hima-kunda-mrinalabham daityanam paramam gurum
sarva-shastra-pravaktaram bhargavam pranamamy aham

When translated into English, it means: "I offer my obeisances to the descendent of Bhrigu Muni, (i.e., Venus), whose complexion is white like a pond covered with ice. He is the supreme spiritual master of the demoniac enemies of the demigods and has spoken to them all the revealed scriptures."

Mantras must be chanted or recited with unwavering devotion and motivation. Chanting them as a matter-of-course deprives them of power and is practically useless from the point of view of conscious growth, evolution, and effect.